Who We Are

The world doesn't need another gimmicky clothing brand cycling through sale after sale, feeding off your dopamine cravings just to pump product out and watch their numbers grow.

We are focused on changing the world - one life at a time. Since the start of Built By Battle, we've been playing the long game. We've focused on value instead of profit and on genuine connection instead of volume. We've been laughed at for it over the years but we don't let it throw us off course.

We know that lasting change takes time and we are willing to work as long as it takes until we reach our goals. Our core values guide everything we do, from designing our apparel to building relationships with our customers.



Integrity is a fundamental core value at Built By Battle Apparel, and it is at the heart of everything we do. For us, integrity means being honest, transparent, and accountable in all of our interactions, whether it's with our customers, partners, or employees. We believe in doing the right thing, even when it's difficult or inconvenient.

We hold ourselves to the highest ethical standards, and we are committed to conducting our business in a manner that is fair, honest, and respectful. This means being transparent about our products and services, and always delivering on our promises. We take responsibility for our actions and decisions, and we are committed to making things right when we make mistakes.

At Built By Battle Apparel, we believe that integrity is essential for building strong and lasting relationships with our customers. We strive to be a brand that our customers can trust and rely on, and we work hard to earn and maintain that trust every day. We believe that by operating with integrity, we can create a positive impact on our customers, our community, and the world at large.

In practice, our commitment to integrity means that we are always honest with our customers about our products, including their features and limitations. We provide clear and transparent communication, both in our marketing and in our customer service interactions. We also strive to be responsive to customer feedback and concerns, and we are always looking for ways to improve our products and services.

Overall, integrity is a core value that is woven into the fabric of Built By Battle Apparel. We believe that it is essential for building trust, maintaining strong relationships, and making a positive impact on the world around us.


We believe that our customers deserve the very best, and we are committed to providing them with the highest quality products possible. For us, quality means much more than simply creating clothing that looks good - it means designing gear that is functional, comfortable, and built to last.

We start with the best materials, and we work with top-notch manufacturers to ensure that every piece of apparel we produce is of the highest quality. We carefully source and test our fabrics to ensure that they are durable, comfortable, and able to withstand the rigors of intense physical activity. We also incorporate the latest technologies and design elements into our products to ensure that they are both functional and stylish.

At Built By Battle Apparel, we believe that quality is not just a matter of aesthetics, but a reflection of our commitment to our customers. We stand behind the quality of our products, and we are committed to delivering the highest level of customer satisfaction possible. This means not only providing high-quality gear, but also offering exceptional customer service and support.

In practice, our commitment to quality means that we take great care in every aspect of the design, production, and distribution process. We work closely with our manufacturing partners to ensure that every product we produce meets our rigorous standards for quality and durability. We also test every product thoroughly before releasing it to the market, and we incorporate customer feedback into our design and production processes to continuously improve our products.

We believe that our customers deserve the very best, and we are committed to delivering on that promise by providing them with high-quality, functional, and stylish apparel that they can rely on.


We believe that everyone has the potential to achieve greatness, and we are committed to empowering and inspiring individuals to unlock their full potential. For us, empowerment means providing individuals with the tools they need to succeed, both through our apparel and through our community of like-minded individuals.

At Built By Battle Apparel, we believe personal development is the key to unlocking a better life. We understand the challenges that come with pursuing one's goals, and we are dedicated to supporting individuals on their journey towards achieving those goals. We believe that by providing individuals with the resources and support they need, we can help them achieve their full potential and live their best lives.

In practice, our commitment to empowerment means that we design our apparel with functionality in mind, so that individuals can perform at their best. We use advanced materials and design elements to create clothing that is both comfortable and supportive, and we incorporate features that help individuals to maximize their performance.

We are committed to helping individuals achieve their goals, and we believe that by doing so, we can help to build a stronger, more resilient, and more successful society.


We believe that we are stronger together, and we are committed to building a community of like-minded individuals who share our passion for self-improvement. For us, community means creating a supportive environment where individuals can come together to pursue their goals, share their stories, and inspire each other to be their best selves.

We understand that the journey towards personal improvement can be challenging, and that individuals often need support, encouragement, and accountability to stay on track. We know this because we are on our own journey as well. We are committed to providing that support through our community, which serves as a platform for individuals to connect with one another, share their successes and challenges, and receive feedback and guidance from like-minded individuals.

In practice, our commitment to community means that we go beyond simply selling apparel, and we offer a range of resources and support to help individuals achieve their goals. We maintain an active presence on social media, where we connect with our community and share inspiring stories, tips, and advice. We are always working to increase our involvement in our community.

We believe that by building a solid community of people who are striving to be better each day, we can help individuals to achieve their goals, maintain their motivation, and ultimately transform their lives.

We are committed to upholding our core values in everything we do. We believe that these values are not just words on a page, but a reflection of who we are as a company and what we stand for. We are deeply passionate about personal development, and we believe that these values are essential for shaping a happier, healthier, and purpose-driven society.

Overall, our core values are a reflection of who we are and what we stand for as a company. We are committed to upholding these values in everything we do, and we believe that by doing so, we can make a meaningful difference in the lives of our customers, our community and the world. We are deeply passionate about our mission, and we look forward to continuing to serve our community with integrity, quality, empowerment, and community at the forefront of everything we do.