Who We Are

The world doesn't need another gimmicky clothing brand cycling through sale after sale, feeding off your dopamine cravings just to pump product out and watch their numbers grow.

We are focused on changing the world - one life at a time. Since the start of Built By Battle, we've been playing the long game. We've focused on value instead of profit and on genuine connection instead of volume. We've been laughed at for it over the years but we don't let it throw us off course.

We know that lasting change takes time and we are willing to work as long as it takes until we reach our goals. Our core values guide everything we do, from curating our content, to designing our apparel, to building relationships with our customers.

CORE VALUES

RESILIENCE

We embrace challenges as opportunities for growth, understanding that adversity strengthens character.

INTEGRITY

We uphold honesty and ethical behavior in all actions, and if we get it wrong, we make it right. Trust is earned and we know that authenticity is a non-negotiable.

COMMUNITY

We cultivate a supportive environment where individuals uplift one another, recognizing that collective strength propels personal growth.

EXCELLENCE

The standards of society are not what rule us. We strive for continuous improvement, setting higher standards and encouraging relentless pursuit of personal and collective goals.

ELEVATION

We inspire individuals to take control of their personal development journeys, providing resources and support to unlock their full potential.

These values reflect our commitment to fostering a culture that not only challenges individuals to overcome obstacles but also supports them in achieving their highest aspirations.